today, i totally went inside the Fred Building. And i don't mean i just walked in to do it. I had actual business at the Fred Building. The weird thing is, though it was thoroughly exciting to finally live out that dream, I felt slightly hollow, as if stepping over that threshold killed something deep inside me. Then I realized I was just hungry, and ate a Reese's.
Which reminds me: why do we pronounce Reese's wrong? Why the long E in the second syllable? How did this happen? Even more curious, the pronunciation of "pieces" has been changed to force a rhyme with the mispronounced possessive form of "reese." Who do we blame for this instance brand imaging run amok? Hershey's? Stephen Spielberg? No, my friends. The blame lies with you and I. Each peanut butter cup or piece Hershey sells is another bit of silent support for their horrendous assault on the English language.
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